Hashtag Best Practices

Hashtags are powerful tools for increasing the visibility of your social media content. When used correctly, they can help you reach new audiences and grow your following.

Platform-Specific Guidelines

Instagram

• Maximum 30 hashtags per post
• Optimal: 5-15 relevant hashtags
• Mix popular and niche hashtags
• Place in caption or first comment

Twitter/X

• Keep it minimal: 1-3 hashtags
• Integrate into your tweet naturally
• Use trending hashtags when relevant

TikTok

• 3-5 hashtags recommended
• Use #FYP and #ForYou for discovery
• Include niche-specific tags

Tips for Better Reach

• Be Specific: #NYCPhotographer beats #photographer
• Research Competitors: See what works for similar accounts
• Avoid Banned Hashtags: Some hashtags are shadowbanned
• Create Branded Hashtags: Build community around your brand
• Track Performance: Note which hashtags drive engagement